Food booking In Mumbai

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In trend news that will surprise no one, younger consumers are more likely to place food orders online and through their mobile device than older consumers. The younger generations are driving digital ordering, which is growing 300 percent faster than dine-in traffic, according to Marcus Higgins, VP of sales at EatStreet, an online ordering provider.

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FUTURE OF ONLINE FOOD ORDERING IS HERE

Admin - Posted on: 21/Jun/2016

Online ordering of food in India is still in its early stages despite gaining visibility recently. According to a report by Kotak Institutional Equities, though the total food delivery and takeaway market in India was pegged at $12.8 billion in 2014, the online food delivery market size is only around $95 million at about 0.7 per cent penetration. “Despite the visible popularity of online food ordering, we reckon only 27 per cent of the 40 million online shoppers are ordering food online,’’ the report said. Kotak Institutional Equities (KIE) is a division of Kotak Securities.

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