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Rajesthani Tiffin Center in Amritsar.,8/16/2016 4:32:44 AM

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Blogs

Breaking out of the margins.

Admin - Posted on: 20/Jul/2016

Everyone likes snack foods. National brands from large established companies give the retailer a margin of 13-14 per cent, while regional and semi-national brands need to give margins as high as 55 per cent to push stocks. Says K Vaitheeswaran, VP marketing, Fabmart, "We sell only branded snacks at the moment. Margins are decent, at 12-15 per cent. We know margins on unbranded stuff are higher, but there are issues of shelf life.

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