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In 2016, speed and convenience will be the two core qualities defining a top shopping experience. Customers increasingly value the ability to buy quickly and easily, and are getting less and less patient when it comes to waiting – for orders to be delivered, for new goods to show up in stores, for great deals. In 2016, one-day delivery will become the industry norm. Quick-as-lightning offers, already a staple on Amazon (during Thanksgiving 2015, the online giant blasted new offers every 5 minutes; in 2014, the time between offers was 10 minutes – twice as long!), will become more frequent. The real winners of this trend will be companies that help customers save time and simplify their day-to-day shopping routine – think Uber, or Instapay.