Receiving orders from the web results in more efficient day-to-day operations. How much staff time is now spent taking orders over the phone? How many errors occur because of miscommunication? For many restaurants, taking orders over the phone takes five to eight minutes per order. Language barriers, bad reception and human error contribute to incorrect orders, expensive redeliveries and dissatisfied customers. In contrast, online orders are received in less than 30 seconds. Customers can spend more time on your menu and deliberately click the items they want.
While restaurant operators will always be compelled to accept takeout and delivery orders via the telephone, an increasing number of establishments now offer customers the option of placing their orders online. This is a smart business move, as consumers have come to expect online ordering capability and may take their dining dollars elsewhere when it is not available to them. But online ordering also helps to fuel restaurants’ growth by affording them several other benefits, including:
Larger orders and increased sales: Restaurant owners and employees alike often neglect to engage in suggestive selling and upselling when taking telephone orders. With online ordering systems, messages intended to entice customers to try new items, add to their orders, and/or take advantage of special deals are right on the web page in the form of text, images or a combination of the two. In many instances, the end-result is a larger tab.
Additionally, online ordering systems let customers take their time in deciding how to augment their orders, pushing the sales envelope even farther. This is not true in telephone ordering scenarios, where patrons sometimes decline offers just because they have not had enough time to consider them and/or want to end the call.
Enhanced order accuracy. Miscommunications and misunderstandings between customers and the employees who are recording their telephone orders are very common, especially at establishments with language barriers. These lead to food preparation errors. Online ordering allows orders to be electronically transmitted directly to the kitchen, eliminating food preparation inaccuracies that stem from such miscommunications as well as the costly, time-consuming process of re-making each dish as directed and delivering the replacement to the customer.
What’s more, with printouts of online orders in hand, restaurants need not assume responsibility should a customer claim that food was not prepared as requested or that an item that was ordered was not delivered. This, too, saves restaurant owners time and money. For detail information visit dukanbazaar.com