Advertising Agency is just like a tailor. It creates the ads, plans how, when and where it should be delivered and hands it over to the client. Advertising agencies are mostly not dependent on any organizations.
These agencies take all the efforts for selling the product of the clients. They have a group of people expert in their particular fields, thus helping the companies or organizations to reach their target customer in an easy and simple way.
Creating an advertise on the basis of information gathered about product
Doing research on the company and the product and reactions of the customers.
Planning for type of media to be used, when and where to be used, and for how much time to be used.
Taking the feedbacks from the clients as well as the customers and then deciding the further line of action
All companies can do this work by themselves. They can make ads, print or advertise them on televisions or other media places; they can manage the accounts also. Then why do they need advertising agencies? The reasons behind hiring the advertising agencies by the companies are:
The agencies are expert in this field. They have a team of different people for different functions like copywriters, art directors, planners, etc.
The agencies make optimum use of these people, their experience and their knowledge.
They work with an objective and are very professionals.
Hiring them leads in saving the costs up to some extent.
The providers you will require will depend upon the scale of your planned advertising and the skills of your internal teams, as well as your planned communications activities.
Communications service providers may include designers, photographers, advertising agencies, media planning/buying agencies, public relations, event management and digital agencies.
The majority of the major advertising campaigns undertaken by NSW Government agencies typically use the services of at least one advertising agency. Some large advertising companies offer a “one stop shop” providing many or all of the above types of services, whilst other companies will specialise in one or only a few of these services.
Role of an advertising agency:
The advertising agency will propose the best creative tactics to convey your messages and achieve the campaign objectives. They will recommend the advertising concepts and may also include a variety of “below the line” advertising options, e.g. events or presentations, handouts, website, collateral (posters, stickers, and brochures).
Once you have agreed on the approach to be used, the advertising agency responsibilities would typically involve all aspects of the production of the advertising materials and despatch of materials to the media. Advertising agencies typically charge head hour costs plus any third party production or other services they commission.
A simple campaign which requires the production of simpler print materials might require the services of a graphic design agency, rather than an advertising agency. In these cases, you may consider directly engaging the specialist services that you require.
A media agency (or media planner) is responsible for the strategic recommendation of media activity for your campaign. Working from your brief the planning process involves analysing the audience objectives and balancing the reach, frequency and costs of media options to deliver a detailed media plan that maximises advertising exposure and impact.
Planning should demonstrate a coordinated approach to different media and illustrate the thinking behind the proposed approach. Media planners work closely with advertising agencies to ensure the client's advertising budget is well spent, as well as adhering to the overall campaign strategy. So if you are looking to get detail information about advertising agencies visit
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