Over the past year, Facebook has made a huge push for video content over static images, creating an opportunity to get your content seen more for less investment. Sure, there are certainly ways to utilize still images to get a users attention, but Facebook just isn’t placing them at the top of the priority list.Instead, you should be captivating your potential customer with a series of short videos, no more than 25 seconds, that illustrate your product in action or the pain point you’re addressing. Be sure to use a still image as the thumbnail that grabs attention, motivating the user to watch the video.Facebook provides conversion data for certain types of ads, such as website conversion and click ads, but not for video view ads. To get this data you must install a Facebook conversion-tracking pixel on your site, specifically loaded in the store and checkout funnel. This may sound complicated but it’s not.Simply log into your Facebook ad manager and click “tools,” then “pixels.” You’ll have the ability to create a snippet of custom code, in this case for checkout, which can be placed on your site. Most ecommerce systems have an option in the settings where these types of pixels can be copied and pasted, making installations extremely easy. Once complete, Facebook will report when someone executed a purchase -- as well as a boatload of other useful information on what users did when they arrived at your site.