This is why any business – big or small – should consider advertising on Facebook. It’s a great opportunity for a company to make online sales, get a following around the brand, create a platform where customers can discuss the products and, when done successfully, let people spread the word about your qualities.Like experienced Facebook advertiser Freddie Jansson said in the interview about how to succeed in business advertising on Facebook:“A large part of companies’ potential customers are there. Therefore, in my opinion, all companies should have a Facebook page where they can interact with their customers ... No other advertising channel, at least where you can communicate, can compete with those numbers.”
Online Sales vs. Attracting Likes
When creating a Facebook business strategy, it’s important to think through what you want to achieve. Is your goal to make ads and drive traffic to your website – perhaps a web shop where visitors can make a purchase – or do you want to drive traffic to a Facebook fan page where visitors can “like” what you do?Many businesses benefit from both, so perhaps a combination is the best choice. Just make sure your primary reasons for being on Facebook is clear before you start working.